MKTG 6601

Facebook is largely considered the worlds biggest social media platform in terms of users, with over 1 billion users worldwide. In contrast, Twitter has about half the amount of users. In terms of reaching a large audience, Facebook would be a good way to begin that goal. However, it is seen that Facebook requires a varying payment for advertising to certain audiences throughout the world, and the price increases based on the size of the demographic an advertiser aims to reach. Facebook has also undergone increased scrutiny for false reporting of its metrics, with a large percentage of users being "bots" that are not real users. With this fact, it is also been observed that in today's society Facebook is not the preferred social media site anymore, as sites like Twitter, Instagram, and LinkedIn continue to grow their consumer bases. In my opinion, the cons to advertising on Facebook clearly outweigh the possible pros, and sites like Twitter and Instagram are more viable o...

In today's society, it is clear that social media has an impact on the success of a business. This has been stated in my previous posts, and will continue to be a theme throughout the course. The goal of an organization is to make a profit, and there are many ways of doing so. Often times businesses will make an investment in something, whether that is technology or manpower. The goal in this investment is to make a return, (ROI) and ultimately gain something out of that investment. In social media marketing, it has been seen that companies will invest in advertisements on multiple platforms in order to increase brand awareness. This ad's cost money, and in return an organization hopes to increase profit by making customers more aware of their product.