MKTG 6601

In today's society, the use of digital marketing has steadily increased since the creation of social media sites in the early 2000's. Sites like Twitter, Facebook, Instagram, and LinkedIn have all been key in driving such a trend that we see today. In the "About" section of CASA ( Content, Adwords, Social, Analytics )  Curriculum, the most important skills that companies look for in making hires are highlighted. These skills vary from being creative, to having the knowledge to run a specific software program. In 2019, it is seen that the 18th most important skill includes Digital Marketing. This skill is pretty straightforward, as the demand for those proficient in this field has only increased in today's society.

In today's society, the use social media is of ever-growing importance to businesses. In a statistic from Oberlo.com, it is stated that there are over 3.5 billion social media users in the world, which equates to about 45% of our population. This is a resource that businesses can tap into in order to grow their consumer base and in turn grow profit over time. In the infographic above, it is seen that in terms of B2B social media effectiveness, LinkedIn leads the pack at 66%. This shows how effective businesses can be by using these social media platforms to their advantage and increase revenues.