MKTG 6601

In this week's blog, Facebook Insights is highlighted as a very helpful tool in measuring the outreach of your organization. For businesses looking to create their brand and increase customer awareness, it is important to be able to know how well the company is achieving that goal. Facebook insights allows a business to measure how many "clicks" the specific page has been given, broken down by each week and even per day. This program measures how many likes the page has received, as well as how far the page has reached in terms of page views. It is also smart enough to give recommendations on how to increase viewership, and determine whether or not the views are organic or from paid advertisements. On my page, Independence Advertising, I did not put much effort into creating an outreach. This is why my page barely has views outside of my own, but if I truly wanted to gain ground and make something out of this business I would begin by creating stories often, as well a...

Hootsuite is a tool that many of today's marketers use to give them a competitive advantage. Hootsuite is a social media management tool that allows you to keep track and manage all of your social media channels. It allows any of its users to manage their social media profiles all through one easy site. This is a very useful tool that many businesses have begun using in today's marketing-heavy world. Hootsuite is compatible with most if not all social media sites, as seen here. Everything from Twitter to Foursquare, this social media management tool will help you gain a competitive advantage on your competitors each and every day. I look forward to learning more about how useful this service can be.