Week 1- Intro to Social Media Marketing

In today's society, the use social media is of ever-growing importance to businesses. In a statistic from Oberlo.com, it is stated that there are over 3.5 billion social media users in the world, which equates to about 45% of our population. This is a resource that businesses can tap into in order to grow their consumer base and in turn grow profit over time.

In the infographic above, it is seen that in terms of B2B social media effectiveness, LinkedIn leads the pack at 66%. This shows how effective businesses can be by using these social media platforms to their advantage and increase revenues.