Week 9- SMM Analytics Tools

In social media marketing, the importance of understanding your outreach and areas of improvement is key. In today's day and age, being able to develop a competitive advantage will allow your company to outpace competitors. With that being said, there are many ways of doing this. One option is to invest in certain analytics tools that will help your company understand how well it is performing in terms of outreach. There are many tools that can be applied, but the one I am going to discuss is called SproutSocial.

In the picture above, it shows a summary of the capabilities of SproutSocial. This program allows for your company to see how well each social media pages are doing in terms of clicks and views, all on one platform. From Facebook to Twitter to LinkedIn, each and every page can be analyzed at the click of a button. This program is key for any company to use in order to gain a competitive advantage in the market.